Privacy policy
This policy explains how Dhody’s Ltd (company no. 07991919), trading as Emergency Dentist Near Birmingham and The Dentist West Midlands, 341 Birmingham Road, Great Barr, Birmingham B43 7AP, uses information you give us through this website. Operations are managed by Management FD Limited (company no. 14564147).
What we collect and why
- Call-back requests (name, phone, optional email, the problem you describe): to contact you about your dental problem. Stored privately on our web server and emailed to the practice.
- Online bookings (name, phone, email, date of birth, the problem, any notes, your chosen time): to book and prepare for your appointment. Stored privately, emailed to the practice and passed to our practice-management system. Card payments are handled by Stripe. We never see or store your card number.
- Website analytics: our own cookie-free counter records pages viewed and clicks without cookies, IP addresses or personal data. Google Analytics is only loaded if you accept analytics cookies.
The legal basis is your request for care (taking steps at your request before a contract) and, for health information, the provision of health care.
How long we keep it
Enquiries that don’t become appointments are deleted after 24 months. Information that becomes part of your dental record is kept according to NHS and professional record-keeping guidance.
Your rights
You can ask for a copy of your information, ask us to correct or delete it, or object to how we use it. Call us on 0121 582 4557, or write to the address above. You can also complain to the Information Commissioner’s Office (ico.org.uk).
Cookies
Essential cookies make the site work. Analytics and marketing cookies are only used if you agree. You can change your choice at any time using “Cookie settings” at the bottom of every page. The map loads from Google only when you tap “Show map”.